We built this for ourselves first.
The first two sites we made on this system were a Miami record label and the artist who runs it. Everything here came out of running those, not out of a product plan.
Independent labels and artists get two bad options. Pay a studio four or five figures for a site that is beautiful on launch day and frozen six months later, or use a builder aimed at restaurants and wedding photographers and spend the next year fighting a template that has no idea what a catalogue number is.
We wanted the first thing without the frozen part and without the invoice. So the design is done properly, once, by us, and the running of it belongs to you. The monthly fee replaces the build cost, which means we are only worth paying while the site is still doing its job.
We work with electronic music because that is the scene we come from and because its conventions are specific. Catalogue numbers, promos, demo queues, tech riders, timezone-correct show listings. A generic builder treats all of that as edge cases. Here it is the whole point. You can see both sites that started it.
How we work.
Shared parts, individual design
The release feed, the roster, the event calendar and the demo inbox are the same underneath on every site we make. That is what removes the build invoice. What sits on top of them, the layout, the typography, the colour and the imagery, is designed per client. Two sites on the same plan should not be recognisable as relatives.
The person updating it is not a developer
Every decision defers to the artist adding a record at one in the morning before a release. If a change needs an email to us, the catalogue falls behind within two releases, and a site with a stale catalogue is worse than no site because it actively misinforms.
We would rather talk you out of things
A shop when Bandcamp already works. A blog nobody will write. A loading animation between pages. Saying no to those is most of the job, and it is why the sites stay fast.
Your work is the only colour
Artist sites live or die on artwork and photography, so the interface around them stays grey and gets out of the way. That rule is why this site is monochrome too.