Guides.
What we have learned running label and artist sites, written out properly. No sign-up, no gate.
For artists
How to submit a demo to a record label
What labels actually open, how to format the email, which links to send, and how long to wait before following up.
7 min read
What to put in a DJ press kit
The bio lengths, image specs, tech rider and links promoters and press ask for, and how to host it so it is never out of date.
6 min read
Bandcamp or your own website
What each one is genuinely good at, why most artists end up running both, and the one thing only a site you control can do.
6 min read
How to write a press release for a release
The structure editors expect, what to put in the first two lines, and the phrases that get a release deleted unread.
6 min read
How to promote an electronic music release
A realistic six week plan for an independent release, and an honest account of which promotion is worth paying for.
8 min read
For labels
What a record label website actually needs
The five things a label site has to do, the things that only look important, and why the demo inbox is the part that decides everything.
8 min read
How to start a record label
The decisions that actually matter in the first year: catalogue numbers, distribution, splits, and what to spend nothing on.
9 min read
For both
How much a musician website costs
Real ranges for builders, freelancers and studios in 2026, the costs nobody quotes you, and how to work out what you actually need.
7 min read
How to connect a custom domain
What A records, CNAMEs and nameservers actually do, why the change takes time to appear, and how to move a domain without downtime.
6 min read