Get your EPK Start a site

Guides.

What we have learned running label and artist sites, written out properly. No sign-up, no gate.

For artists

How to submit a demo to a record label
What labels actually open, how to format the email, which links to send, and how long to wait before following up.
7 min read
What an EPK actually is, and what it is not
Two of the three words in "electronic press kit" are wrong. What the thing actually is, who really opens it, what belongs in one, and the three formats people build instead.
6 min read
EPK or press release: they answer different questions
One says who you are, the other says what just happened. The test is a single question, and sending the wrong one is how a good approach gets ignored.
5 min read
Sending a press kit to a promoter, and what happens next
The kit is rarely the problem — the email around it usually is. What that email should say, when to send it, and what happens to it after you press send.
6 min read
The press kit mistakes that quietly lose bookings
Ten things that make somebody’s job harder, so they stop reading and move to the next email. None of them are about taste and almost all are fixed in under an hour.
6 min read
A real DJ press kit, taken apart
Most press kit examples are template screenshots. This is a working one, pulled apart section by section, plus the case for sending promoters a link instead of an attachment.
7 min read
What to put in a DJ press kit
The bio lengths, image specs, tech rider and links promoters and press ask for, and how to host it so it is never out of date.
6 min read
Bandcamp or your own website
What each one is genuinely good at, why most artists end up running both, and the one thing only a site you control can do.
6 min read
Linktree or your own website
What a link page is genuinely good at, the three things it cannot do for an artist, and how to keep using one without building your name on somebody else’s domain.
6 min read
Do you still need a website if you have Spotify and Instagram?
What Spotify and Instagram already do for an artist, the four things neither of them can do, and how to tell which side of the line you are on.
7 min read
The best website builders for DJs
Bandzoogle, Squarespace, Wix, Carrd and link pages compared on what a DJ actually needs: mixes, dates, a press kit and a booking contact. With real prices.
8 min read
How to write a press release for a release
The structure editors expect, what to put in the first two lines, and the phrases that get a release deleted unread.
6 min read
How to promote an electronic music release
A realistic six week plan for an independent release, and an honest account of which promotion is worth paying for.
8 min read

For labels

For both