One monthly fee. No build invoice.

The design and the build are covered by the subscription, so there is nothing to pay before the site is live.

Artist

$99 /mo

For DJs, producers and live acts

One site that holds your music, your dates and your booking contact, and that you can update yourself.

  • Individually designed site, not a template
  • Music player with Spotify, Beatport, SoundCloud and Bandcamp embeds
  • Tour dates that archive themselves once the show has passed
  • Press kit section for promoters and press
  • Booking and contact routing
  • Every release on its own indexable page, with a sitemap and structured data
  • Admin panel with a single login

Label

$199 /mo

For independent record labels

A catalogue and a roster that keep working while you are in the studio.

  • Everything in the Artist plan
  • Artist roster, each with their own page
  • Release feed built around catalogue numbers and streaming embeds
  • Event calendar for label nights and showcases
  • A demo button wired to your TrackStack or LabelRadar, so submissions stay yours
  • Every release and artist on its own indexable page, with a sitemap and structured data
  • Multiple admin logins with owner, admin and editor roles

What you are comparing it to.

The number only makes sense once it is next to the right thing. These are the three ways an artist or a label usually gets a website.

RouteUp frontMonthlyWho does the work
A subscription builderNothingRoughly $15 to $25You. You are the designer, and the template decides the rest.
A freelancer or studioRoughly $1,500 to $8,000Hosting, plus a rate for changesThem, once. After launch the site is frozen unless you can edit it.
Test PressNothing$99 or $199Us for the design, build, hosting and upkeep. You for the content.

The builder is cheaper because you are doing the expensive part. The studio build is better designed but stops improving the day it ships, and the invoice arrives before you know whether the site works. This sits between them on purpose: no cost to start, the design done properly, and the maintenance permanently ours.

In both plans.

  • Individual design, not a template
  • Build and launch
  • Hosting, SSL and your custom domain connected
  • A sitemap, structured data and clean metadata on every page
  • Automatic image optimization on every upload
  • Admin panel with your own login
  • Content changes you make yourself, unlimited

Questions.

How long until my site is live?
Two to three weeks from a completed brief, provided answers and materials come back in good time. The brief itself is the variable — the build does not start until we know what we are building.
How many rounds of design are included?
Three to four. Enough to get to something you are actually happy with rather than something you have settled for. If a project needs more than that, it usually means the brief was thin, and we would rather fix that than keep redrawing.
Who moves my existing catalogue across?
You do, through the admin panel, and that is deliberate. You decide which releases belong on the new site and which stay off, and only you know which artwork goes with which record. A bulk import would drag everything over and get the covers wrong. We are on hand while you do it, and it is the same panel you will be using every week anyway.
What counts as custom development?
Anything beyond the plan: a bespoke store, ticketing, your own demo submission system, a custom integration. We discuss those individually and quote them separately — or tell you to use the service that already does it well, which is usually the honest answer.
How quickly does support respond?
One business day. Support covers the platform working as described; it does not cover writing your copy, sourcing photography or design changes beyond the plan, which we quote separately.
Can I keep the site if I cancel?
Your content is yours and comes back to you as a machine-readable export whenever you ask. Your domain is registered in your own account and stays there. The platform itself — the admin panel, the infrastructure — stays ours, and your design is licensed to you exclusively while you subscribe, which also means we never reuse it for another client.
Why is there no upfront cost?
Charging for the build would mean getting paid whether or not the site turns out to be useful. Rolling it into the monthly fee puts the risk of the build on us and keeps our incentive pointed at the site staying worth paying for.
Is there a minimum term?
Not currently. If that changes it will apply to new clients only, and you will know the terms before you commit to anything.
What is not included?
Your domain registration, which stays in your own account, and anything involving custom development beyond the plan, such as a bespoke store or a ticketing integration. We will quote those separately or tell you to use the tool that already does it.
What happens if I stop paying?
Your site goes offline and your content is kept for at least 30 days. During that period you can ask us for a machine-readable export, or resume the subscription and the site comes straight back.
Can I move from Artist to Label later?
Yes, without a rebuild. The roster, the demo button and extra logins switch on and your existing pages stay exactly where they are.

Tell us what you release.

Not sure which plan? Look at the work.

Start a site